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Too-Da-LOU POO

Press Release and Social Media Campaign

Too-Da-LOU POO is a Raleigh, NC-based company founded in 2023 by Sophie Embry and Kelleen Sullivan. The company develops an automatic toilet brush that operates with the press of a button. The organization’s mission is to revolutionize toilet cleaning by making hygiene maintenance as simple and stress-free as possible, particularly in shared living situations. Too-Da-LOU POO aims to eliminate the awkwardness and health concerns associated with traditional toilet cleaning methods by combining technology with user-friendly design. The brand targets primarily young adults (18-30) living in shared housing situations, including college students in dormitories or shared housing, recent graduates in their first apartments, and young professionals with roommates. Their secondary audiences include parents of college students, health-conscious consumers concerned with bathroom hygiene, and people who struggle with cleaning due to health or accessibility factors. 
View the mock press release and social media campaign below.
Click here to view full PDF.

Social Media Campaing

The “#FlushYourSecrets” Campaign serves a multitude of strategic purposes. First and foremost, it aims to promote brand awareness after its recent launch on March 15, 2024, introducing potential customers to a must-have product. Through humor and shared experiences, this campaign works toward destigmatizing bathroom-related instances, introducing a solution to said instances and creating an interactive and personal aspect to this new brand. By encouraging anonymous submissions, the campaign collects valuable user-generated content that resonates authentically with the target audience with little effort by the brand themselves. This approach helps build a community around shared bathroom experiences and challenges, creating a sense of solidarity among consumers who have faced similar situations. The confessions naturally highlight problems that the Too-Da-LOU POO product solves, positioning it as the ideal solution to common bathroom cleaning issues without explicit sales messaging. Ultimately, all these elements work together to drive sales post-launch and generate knowledge for the audience.
Instagram Post
Caption: 🚨 BATHROOM SAVIOR GIVEAWAY 🚨 We've read your #SecretBathroomConfessions, and we feel your pain! Now we're giving five lucky winner a FREE Too-Da-LOU POO automatic toilet cleaners ($59.99 value each) and an exclusive Too-Da-LOU POO robe and towel set each to save you from future bathroom nightmares! To enter: 1️. Follow @toodaloupoo 2️. Like this post 3️. Tag a roommate or friend who desperately needs this in their life 4️. Submit your own bathroom confession through the link in our bio! BONUS entry: Share this post to your Stories and tag us! Winners will be announced April 21st! Good Luck! No purchase necessary. US residents only. Must be 18+ to enter. This giveaway is not affiliated with Instagram. See link in bio for full rules and details. #Too-Da-LOU-POO #BathroomGiveaway #FlushYourSecrets #RoommateProblems 
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